Senior Project: Concept
27 January 2012
For my Senior Project, I am going to design the graphics (unique logo, menu, font selection, appealing color palate, web site, and general mood) of a new business that sells and serves Frozen Yogurt deserts. My concept will be "Self Indugence" and "Rewarding Yourself" for working hard. The company slogan will be "You Deserve This!". My goal is to design graphics that are very appealing to a wide variety of people but slightly different than the current Frozen Yogurt shops around the world. I want to convey the mood of a freindly and fun business that people can look forward to frequent with friends, family or alone. The logo will use soft colors or pastels and give a relaxing feeling to its customers. This business will be called Yokuka Frozen Yogurt (Fro-Yo). This new business and graphics will have an Asian or Hawaiian flavor but will hopefully appeal to people of all nationalities. I will try to fuse the colors and designs of larger frozen yogurt chains such as Pinkberry, Frolic, Oko,TCBY,MyBerry, Yogurtland, Menchies, Starfruit Cafe, Cold Stone Creamery, etc)
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Research
I did some reseach on the top Frozen Yogurt franchises around the world and found that the asthetics of their shops mostly seemed to be modern, sleek, clean, and angular. I also found however that their company logos were either text only utilizing smooth fonts or included a simple logo as well. The logo colors of the different Frozen Yogurt mostly included different shades of reds, white, blue, and green. The fonts used were both sans seriff and seriff.
Links:
http://www.designtavern.com/2009/04/fro-yo-craze/
http://www.wallpaper.com/gallery/lifestyle/top-frozen-yoghurt-bars/17050659/1
http://tcby.com/
http://sugarsweetsunshine.com/
http://www.yogurt-land.com/